When you’re a new business or have recently established your social media channels, it can be difficult to organically grow your follower count. JOI, our agency, was recently launched this week and so we have also recently launched our social media channels. In other words, we feel you! In the spirit of our launch week, we wanted to share with you our tips (that we ourselves will be using) for organically growing your new social media account. Let’s Grow Together!
1. Create high quality content
The first and most important step to grow your social media following is to create high-quality content that resonates with your target audience. The content you create should be unique, informative, and engaging. You should focus on creating content that adds value to your audience’s life, and not just promotional content about your business. You can use different types of content such as videos, images, and infographics to make your content more appealing.
2. Use relevant hashtags
Hashtags are a great way to increase your reach on social media platforms. By using relevant hashtags, you can make your content more discoverable to people who are interested in your niche. You should research and use popular and relevant hashtags in your industry to make your content more visible.
3. Engage with your Audience
Engaging with your audience is essential to building a loyal following on social media. You should respond to comments, messages, and tags promptly. You can also start conversations with your audience by asking questions or creating polls. By engaging with your audience, you build trust and credibility, which can lead to more followers.
Promoting your social media channels to your audience on your website, email signature, and other marketing channels can help you gain more followers. You can also run social media ads to target a specific audience and increase your reach.
4. Collaborate with other brands and influencers
Collaborating with other brands or influencers can help you reach a new audience and gain more followers. You can collaborate on a project, event, or social media post. By collaborating with someone in your industry, you can benefit from their audience, and they can benefit from your audience.
5. Post regularly
Posting regularly is essential to keep your audience engaged and interested in your brand. You should create a content calendar and post consistently on your social media channels. You can also use social media scheduling tools to schedule your posts in advance.
