Be who you wanna be.
Kimberly Caldwell
BE AUTHENTIC & GENUINE
Influencers can easily tell when you’re just trying to use them to promote your brand without truly caring about their content or opinions. To build a genuine relationship with an influencer, take the time to research their content and social media presence. Engage with their posts and leave thoughtful comments. Show that you genuinely appreciate their work and the value they bring to their audience.
Offer Value
It’s important to remember that influencers are running their own businesses, and they want to work with brands that can offer value in return. This could be in the form of compensation, exclusive access to products, or opportunities to collaborate on unique content. By offering something of value, you can establish a mutually beneficial relationship with influencers that goes beyond just a one-time promotion.
Communicate Effectively
Clear and concise communication is key to building strong relationships with influencers. Be respectful of their time and keep communication professional yet friendly. Clearly outline the details of any collaborations and be open to feedback and ideas. Make sure to follow up promptly and stay organized throughout the process.
Respect Their Creative Control
Influencers have built their following based on their unique style and voice, so it’s important to respect their creative control when working together. Provide guidelines for any collaborations, but allow them the freedom to create content that aligns with their personal brand. By trusting their expertise, you can create more authentic and engaging content that resonates with their audience.
Nurture Long-Term Relationships
Building strong relationships with influencers takes time and effort, so it’s important to nurture those relationships for the long-term. Check in periodically to see how they’re doing and share updates about your brand. Look for opportunities to collaborate on future projects, and make sure to show your appreciation for their continued support.
By following these tips, you can build better relationships with influencers that lead to successful and authentic influencer marketing campaigns. Remember to be authentic, offer value, communicate effectively, respect their creative control, and nurture long-term relationships.
